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Text Marketing

Reciprocation and the Incentive

Reciprocation and the Incentive

This classic book Influence by Robert Cialdini is currently blowing our collective minds here at the RateNow world headquarters.  It’s about the real-world factors that cause people to say yes, and the techniques that drive that compliance.  It’s a beautiful summary of

danny@ratenow.net September 27, 2019September 27, 2019 Marketing, Text Marketing Read more

Auto Campaign Mania

Auto Campaign Mania

We here at the RateNow Get Loud blog are proud graduates of the University of Utah. Today marks the day of the year when the warrior poets of the Utah football team play against those mouth breathing ne’er-do-wells from BYU. 

danny@ratenow.net August 29, 2019August 29, 2019 Text Marketing, Texting Read more

Great Power and Great Responsibility

Great Power and Great Responsibility

Texting has a lot of things in common with Spider Man. Both of them look great in Lycra.  Both have been around a long time, but are cooler now than ever.  And both of them are sticky – Spider Man

danny@ratenow.net July 30, 2019July 31, 2019 Text Marketing Read more

Clarity (Ooooooooh, Oooooooooh)

Clarity (Ooooooooh, Oooooooooh)

John Mayer has this amazing song, Clarity, the first track on his Heavier Things album, an album I love because, as man of girth, I could use the same title for my autobiography. Anyway, this song Clarity, I’m not even sure what it’s

danny@ratenow.net July 25, 2019July 31, 2019 Text Marketing Read more

The Elevator Pitch

The Elevator Pitch

I think probably 65% of the time, when I ride an elevator, I think, at least briefly, about the film Sliding Doors, starring Gwyneth Paltrow (rawr!).  No offense to those art-intensive individuals who certainly worked very hard to bring this

danny@ratenow.net July 23, 2019July 31, 2019 Text Marketing Read more

Grocery Stores Love Texting Like Mr Hooper Loved Big Bird

Grocery Stores Love Texting Like Mr Hooper Loved Big Bird

Major props to all the geezers out there who were fanboys of Mr Hooper, yours truly included.  He was the shop owner on Sesame Street, and he was full of piss and vinegar, and he loved Big Bird and fresh

danny@ratenow.net June 25, 2019July 31, 2019 Text Marketing Read more

That Thing For Which The Whole World Has Been Waiting…

That Thing For Which The Whole World Has Been Waiting…

Introducing <drumroll> <searchlights> <bated breath> <handsome featured extra gazing expectantly into the middle distance>… The RateNow Blog!!! Whoopity dooooo!!!!!! Because what the world needs, in our opinion, is another business blog that people don’t read and that peters out in

danny@ratenow.net May 23, 2019July 31, 2019 Text Marketing Read more

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