I had some time to kill on this beautiful eve, so I got a FiiZ and drove up a canyon and listened to music and later on tried to find a place to take a leak. And I had some
Shmarmy Personal Post: Chapter 4
Shmarmy Personal Post: Chapter 3
My son Walter got his wisdom teeth removed. These wisdom teeth videos are magical, particularly if you know the kid. The thing is, Wally is not like this at all, but he is sort of like this. It’s like this
Made to Stick
I just cannot get enough of Made to Stick, by Chip and Dan Heath. I cannot get enough. Like In N Out Burger. It haunts my dreams. I know you’ve read Made to Stick, but, like, keep reading it. Read
Reciprocation and the Incentive
This classic book Influence by Robert Cialdini is currently blowing our collective minds here at the RateNow world headquarters. It’s about the real-world factors that cause people to say yes, and the techniques that drive that compliance. It’s a beautiful summary of
Shmarmy Personal Post: Chapter 2
My wife and I have five children. Yes, I realize her body is not a clown car. We just really like kids. Back off! The youngest of the five is Payson. He’s nine. He’s got fashion sense. He’s a hit
Auto Campaign Mania
We here at the RateNow Get Loud blog are proud graduates of the University of Utah. Today marks the day of the year when the warrior poets of the Utah football team play against those mouth breathing ne’er-do-wells from BYU.
Shmarmy Personal Post: Chapter 1
We here at the RateNow Get Loud blog will, from time to time, share thoughts that are personal in nature, rather than business or marketing or texting focused. We do this for the following very important reasons: We, as humans,
Fantasy Case Study: Jimmy John’s
Jimmy John’s. Freaky Fast. Completely delish. Everybody in the whole world loves Jimmy John’s. I have only three complaints about Jimmy John’s: They take out a big hunk of the bread before they make the sandwich. As a girthy, entitled,
The Wonderful World of Apps – Part 1
It’s a mobile world, and it’s crowded. A couple of numbers too large for the human brain to really comprehend, in support of this thesis: In 2018, there were 194 billion app downloads worldwide. Nearly 7 billion texts are sent
Great Power and Great Responsibility
Texting has a lot of things in common with Spider Man. Both of them look great in Lycra. Both have been around a long time, but are cooler now than ever. And both of them are sticky – Spider Man